Consumers are likely to be susceptible to slick graphic design of trading platforms

In today’s digital society, online investment trading tools have become commonplace. So are user design elements like flashing graphs, zero commission trading, and notifications on mobile devices. But preliminary findings from a new study out of the Lally School of Management at Rensselaer Polytechnic Institute indicate that new investors may be falling prey to these sophisticated elements of web design, thereby putting their money at risk.

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