Expert says multistate foodborne illness outbreaks impact restaurant stock price, public perception

As demand for food from restaurants soars in the U.S., so does the importance of understanding the impacts of foodborne illness outbreaks. A new paper co-written by a University of Illinois Urbana-Champaign expert in food marketing and food policy finds that outbreaks spanning multiple states bring swift financial losses, increased media attention and a public-relations hit that makes smaller outbreaks more financially damaging.

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