In an obvious departure from conventional wisdom regarding tourism, research in the International Journal of Business Innovation and Research shows that domestic travelers in Indonesia prioritize safety over traditional markers of quality, such as service excellence. The study, based on data from 300 tourists across Jakarta, Banten, and West Java, suggests that the post-pandemic traveler is guided less by indulgence and more by psychological comfort and trust in a destination.
Safety trumps luxury: Tourist priorities redefined
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