How many ads do you see on social media? It might be more than you realize. Scientists studying how ads work on Instagram-style social media have found that people are not as good at spotting them as they think. If people recognized ads, they usually ignored them—but some, designed to blend in with your friends’ posts, flew under the radar.
Now you see me, now you don’t: How subtle ‘sponsored content’ on social media tricks us into viewing ads
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