Inclusion is not enough: New study reveals the potential of coaching employees to drive new strategic ideas

In the landscape of modern business, inclusion isn’t just a buzzword—it’s a strategic imperative. Companies like IBM, Volkswagen and Starbucks are moving to more participative strategy development approaches that reflect a growing understanding of the importance of diversity in fostering innovative and creative strategic ideas. Yet the outcomes of inclusive strategy processes often fall short of expectations. A new study in the Strategic Management Journal sheds light on why that may be.

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