In the world of fast fashion, new product development (NPD) is the main option for companies hoping to maintain relevance and competitiveness in an ever-changing market. NPD is a multifaceted process and covers the generation of ideas, design and implementation of those ideas, prototype and product testing, and eventual launch of a new product on to the market with the aim of capitalizing on emerging market opportunities and addressing consumer needs.
Case study examines new product development in the fast fashion industry
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