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Home2026

Year: 2026

Social Sciences

Necro-branding: Why are deceased celebrities like Michael Jackson still popular when dead?

May 4, 2026 Phys.org

As “Michael,” a major biographical film on Michael Jackson, hits cinemas more than a decade and a half after the singer’s death, a new study shows that dead artists’ brands remain powerful long after they […]

Social Sciences

Babies may share adults’ sense of beauty, and it appears to sharpen with age

May 4, 2026 Phys.org

Humans tend to be captured by things around them that they perceive as pleasurable and aesthetically pleasing. This “sense of beauty” has been widely studied extensively, mostly in experiments that involved adult participants.This post was […]

Business Technology

Renewable energy is more cost effective than direct air capture at reducing carbon, study finds

May 4, 2026 Phys.org

The case for investing in direct air capture weakens substantially once it is directly compared against solar and wind, according to an analysis published in Communications Sustainability. The paper is titled “Direct air capture has […]

Social Sciences

They look like healthy motivation, but these viral posts may do more harm than good for young adults

May 4, 2026 Phys.org

Social media is filled with posts about fitness and healthy eating aiming to inspire and encourage better lifestyles. However, a new large review study led by an Olympic athlete reveals that this seemingly motivational content […]

Mathematics

Study warns cost-cutting use of generative AI could increase cyber-attack risks

May 3, 2026 Phys.org

Newly published research from a leading computer scientist warns that the use of generative AI to design, train, or perform steps within a machine learning system could increase serious risks. Michael Lones, professor at Heriot-Watt […]

Social Sciences

‘GangTok’: Insights into the presence of gang culture on TikTok

May 3, 2026 Phys.org

In a new study, a University of Cincinnati sociologist and his research team are shedding light on how TikTok content produced by gang members could be used to better inform law enforcement and policymakers for […]

Business Technology

A probe into ‘forever chemicals’ in activewear lays bare fashion’s greenwashing problem

May 2, 2026 Phys.org

Have you ever paid more for a product because a brand told you it was good for you and the planet? Many activewear shoppers do exactly this, trusting that the “healthy” image on the label […]

Social Sciences

Why Eurovision stays unpredictable after 70 years of copycats and rule changes

May 2, 2026 Phys.org

The Eurovision Song Contest (ESC) has been attracting millions of fans every year since it was launched back in 1956. At the same time, it represents a unique opportunity for research. Almost no other major […]

Social Sciences

Gold digging is not exclusive to women: New study uncovers common attributes

May 2, 2026 Phys.org

Gold digging is often seen as a female behavior focused on exploiting wealthier partners for material gain, but science suggests this stereotype may be too narrow. Past studies have shown both men and women value […]

Social Sciences

Immigrants help address the US eldercare shortage, analysis shows

May 2, 2026 Phys.org

Good caregivers are often in short supply, but after the COVID-19 pandemic hit the U.S. in early 2020, staff levels at nursing homes dropped by 10%. What was a simple personnel shortage has moved closer […]

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