Social Sciences
A cut, a color and the burden of care work
Hair and beauty salons are spaces where we go to look and feel good. We have a bad day, a bad week, a bad breakup—we go to the salon. But ask any hair or beauty […]
Year: 2026
Social Sciences
Necro-branding: Why are deceased celebrities like Michael Jackson still popular when dead?
As “Michael,” a major biographical film on Michael Jackson, hits cinemas more than a decade and a half after the singer’s death, a new study shows that dead artists’ brands remain powerful long after they […]
Social Sciences
Babies may share adults’ sense of beauty, and it appears to sharpen with age
Humans tend to be captured by things around them that they perceive as pleasurable and aesthetically pleasing. This “sense of beauty” has been widely studied extensively, mostly in experiments that involved adult participants.This post was […]
Business Technology
Renewable energy is more cost effective than direct air capture at reducing carbon, study finds
The case for investing in direct air capture weakens substantially once it is directly compared against solar and wind, according to an analysis published in Communications Sustainability. The paper is titled “Direct air capture has […]
Social Sciences
They look like healthy motivation, but these viral posts may do more harm than good for young adults
Social media is filled with posts about fitness and healthy eating aiming to inspire and encourage better lifestyles. However, a new large review study led by an Olympic athlete reveals that this seemingly motivational content […]
Mathematics
Study warns cost-cutting use of generative AI could increase cyber-attack risks
Newly published research from a leading computer scientist warns that the use of generative AI to design, train, or perform steps within a machine learning system could increase serious risks. Michael Lones, professor at Heriot-Watt […]
Social Sciences
‘GangTok’: Insights into the presence of gang culture on TikTok
In a new study, a University of Cincinnati sociologist and his research team are shedding light on how TikTok content produced by gang members could be used to better inform law enforcement and policymakers for […]
Business Technology
A probe into ‘forever chemicals’ in activewear lays bare fashion’s greenwashing problem
Have you ever paid more for a product because a brand told you it was good for you and the planet? Many activewear shoppers do exactly this, trusting that the “healthy” image on the label […]
Social Sciences
Why Eurovision stays unpredictable after 70 years of copycats and rule changes
The Eurovision Song Contest (ESC) has been attracting millions of fans every year since it was launched back in 1956. At the same time, it represents a unique opportunity for research. Almost no other major […]
Social Sciences
Gold digging is not exclusive to women: New study uncovers common attributes
Gold digging is often seen as a female behavior focused on exploiting wealthier partners for material gain, but science suggests this stereotype may be too narrow. Past studies have shown both men and women value […]