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Articles by Phys.org

Social Sciences

Prove it or lose her: The new rules for advertising to women

February 27, 2026 Phys.org

From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D. student Vu Phuong Uyen Ho and […]

Social Sciences

Schools on the front line as Australian children grapple with trauma

February 27, 2026 Phys.org

As the news cycle shows, Australia and the world are confronting deeply distressing events, with experts warning that schools are increasingly carrying the emotional fallout. Children are coming to school carrying fear, grief and stress […]

Business Technology

What is causing the RAM shortage? Chip and supply chain experts explain

February 27, 2026 Phys.org

Pay any attention to the computer market these days and one thing becomes abundantly clear: RAM—or Random-Access Memory—has gotten pretty expensive. Memory prices have already surged approximately 90% in the first quarter of 2026 compared […]

Business Technology

Michael Caine’s voice is iconic: Why would he sell that to AI?

February 27, 2026 Phys.org

Few actors are imitated as often as Michael Caine. Even Michael Caine has imitated Michael Caine. His voice has been used in birthday card greetings and been the source of jokes in various comedy sketches. […]

Social Sciences

Why wealth changes how we think about fair prices

February 27, 2026 Phys.org

When it comes to the price of financial services such as loans, mortgages, and insurance, the perception of what is “fair” has a lot to do with how wealthy you are. In the study “Seeing […]

Social Sciences

It’s never too late to learn a language: Adults and kids bring different strengths to the task

February 26, 2026 Phys.org

There’s a common assumption that if someone starts learning a language when they are very young, they will quickly become fluent. Many people also assume that it will become much harder to learn a language […]

Social Sciences

Romance and sexual intimacy don’t diminish with age, study suggests

February 26, 2026 Phys.org

A study by the University of New Hampshire challenges common assumptions about aging and intimacy, revealing that many single adults aged 60 to 83 continue to prioritize sexual activity in their romantic relationships—underscoring the enduring […]

Social Sciences

Study shows digital hotlines make it easier for survivors to reach out

February 26, 2026 Phys.org

Use of chat and text services has surged since the COVID-19 pandemic, according to Rachel Joy Voth Schrag, a UT Arlington professor of social work. Understanding how survivors use these digital channels, she said, is […]

Economics & Business

Playbook developed to help businesses survive social media firestorms

February 26, 2026 Phys.org

Sexist. Dystopian. This was how critics labeled a 30-second Peloton holiday ad in 2019 that featured a man giving a woman an exercise bike as a gift. Backlash was so severe that Peloton’s stock fell […]

Education

New study highlights the importance of careful multiple-choice question construction

February 26, 2026 Phys.org

Medical, dental and master’s students in biomedical sciences frequently take standardized, multiple-choice question tests to assess their foundational knowledge. Reasons for its widespread use include reliability, efficiency, low cost and when the questions are well-constructed, […]

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