Researchers from the University of Bonn have taken a comprehensive look at how scientists study consumer behavior in supermarkets. Their review, published in the International Journal of Consumer Studies, covers everything from real-life grocery stores […]
Years into the grand experiment of personalized digital marketing, most of us have had the experience: You search for a product—or just casually mention it. Suddenly, ads for that exact item stalk you across apps, […]
As digitalization drives banks to shutter more retail branches, the disappearance of these brick-and-mortar facilities has been found to be a significant factor behind the scourge of online scams and identity theft. The causal link, […]
In many countries, austerity is a hard sell. Loans from the International Monetary Fund (IMF) can provide economic stabilization and financial support for developing countries—with conditions. Recipients typically need to restructure their economies, moving away […]
These days, Gen Z appears to be pivoting toward skilled trades, perhaps driven by a desire for “AI-proof” job security. Many young workers now view blue-collar careers as more stable than office jobs in the […]
Research recently published in the journal Information Systems Research finds that giving low-wage workers access to their earned wages before payday can significantly increase saving behavior, financial monitoring and long-term planning. The study found that […]
Employees who are impressed by vague corporate-speak like “synergistic leadership,” or “growth-hacking paradigms” may struggle with practical decision-making, a new Cornell study reveals. Published in the journal Personality and Individual Differences, research by cognitive psychologist […]
Promoting women’s ownership in wineries can boost sales among the largest group of U.S. wine consumers, who happen to be women. Messages like “proudly made by a woman winemaker” increased women’s intentions of purchasing wines, […]
The COVID-19 pandemic introduced uncertainty, fear, and an unparalleled economic shock, resulting in the most extensive government stimulus package—totaling $2.9 trillion—in U.S. history. According to a new study, those stimulus checks more often went to […]
The U.S. National Flood Insurance Program is going broke. Increased flood strikes in more places, combined with outdated ways of predicting flood risk, are putting property owners at risk and the program itself in over […]
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