A new academic study suggests that global IT strategies are often adapted at local level—and that understanding why requires paying close attention to culture, not just systems and structures. Published in the Qualitative Research Journal, the research by Dr. Godfried B Adaba of the Royal Docks School of Business and Law at the University of East London introduces a clearer, more structured way of studying complex digital change.
New study reveals why global IT strategies change shape on the ground—and what leaders can do about it
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