AI-powered toys that “talk” with young children should be more tightly regulated and carry new safety kitemarks, according to a report that warns they are not always developed with children’s psychological safety in mind. The recommendation appears in the initial report from “AI in the Early Years”: a University of Cambridge project and the first systematic study of how Generative AI (GenAI) toys capable of human-like conversation may influence development in the critical years up to age five.
Report calls for AI toy safety standards to protect young children
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