For decades, the college athlete’s world has been split between the classroom and the playing field––and now there’s a third role: chief marketing officer. Name, image and likeness policies provide athletes income through endorsements and sponsorships, and while NIL doesn’t force athletes to choose between school and sports, it does crank up the pressure, new research from the University of Michigan and the University of Minnesota suggests.
More money, more problems? Study links name, image and likeness commitment to rising athlete stress
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