Consumer trust in smart technologies—like Amazon’s Alexa or Ring’s video doorbells—may rely on more than just the technology. It may also depend on a person’s political beliefs. New research from the University of New Hampshire found that where you are on the political spectrum may sway your decision to use smart technology, with conservatives being more open to sharing their data with these devices and liberals showing more caution.
Political views may influence trust in smart technologies, research finds
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